The Brussels Days are set up as a promotion event to show the world what Brussels has to offer. This event has the goal to promote a wide range of aspects of the Brussels-Capital Region: its touristic location, its history, its economy and its relationships with the world.
The aim of the Brussels-Capital Region is to strengthen its position on the international stage, make optimum use of its economic potential, demonstrate or confirm its talents and know-how, highlight its cultural riches and its way of living. Brussels is a city that dares to tackle its ambitions and design large-scale projects.
The Brussels Days are organized since 2006 as a collaboration between visit.brussels, Brussels International and Brussels Invest & Export who invite various stakeholders to participate in the different activities.
Each of the Brussels partners will be responsible for the domain of their expertise:
visit.brussels is responsible for attracting visitors to Brussels (MICE & leisure); next to that they play an important role to promote the image of the Capital of Europe abroad.
Brussels International deals with the public and political relations of the Region, next to that they also play an important role in defending the image of the Region.
Brussels Invest & Export is responsible for the trade promotion and attracting foreign investors.
The Brussels Days normally consist of seminars on different themes such as leisure tourism, meeting industry, investment, fashion, design… Next to that and according to the chosen focus, additional activities are scheduled (ex. temporary exhibitions, presentations, seminars…). Through the organization of the Brussels Days, networking opportunities at the highest level with companies and local authorities are created.
After Milan, Madrid, New York, Paris, Berlin, Amsterdam, London, Washington DC, Beijing, Milan and Tokyo, it is Berlin which will in 2017 be the destination of the twelfth edition of the Brussels Days.
The reason is that we will celebrate 25 years of diplomatic relations between the Brussels-Capital Region and Berlin. Indeed, on June 1st, 1992, both the young Brussels-Capital Region (established in 1989) and the New Berlin (after the reunification) concluded their very first international cooperation agreement with each other. Since then, both cities are linked ‘forever’.
And, of course, because Berlin is very beautiful and industrious city – worth keeping close at heart